Friday, 22 SEPTEMBER 2023 | PNS | DEHRADUN
Truecaller on Thursday announced a corporate rebranding and launch of a new app icon that, as per the company’s claim, would be instantly recognisable on the Google Play Store and Apple App Store. The company officials claimed that as part of this refreshed identity, Truecaller users while looking at the search results for any number would be instantly notified if the name for the number has been recently changed or is being changed frequently. The app also classifies this contextual message into three colour categories: blue for a neutral change, yellow which indicates a potentially suspicious name change and finally red indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message would be shown to Truecaller users on all search results across Android, iPhone and Truecaller web.
Commenting on the announcement, Truecaller co-founder and CEO Alan Mamedi said that their mission to protect communication for all guided them to develop new anti-fraud solutions like Search Context and engineer privacy improvements.
