Monday, 12 October 2020 | PNS | Dehradun
Gaureshwar Singh is a 28-year-old Uttarakhand-based fashion entrepreneur, writer and one of the founders of the Himalayan Buzz – a fashion and lifestyle company. The company is also involved in holding production work for designer campaigns and model management. Gaureshwar is also the Founder and Owner of Uttarakhand Couture Week and Uttarakhand Achievers Awards. He did his engineering in 2013 in Electronics and Communication stream and has worked in the IT sector for three years, before founding Himalayan Buzz.
Talking about Himalayan Buzz, Gaureshwar says, “We deal in content creation based on fashion and lifestyle. Through this platform, we are making constant efforts to save the rich heritage of the Himalayas. We’ve been hosting one of the biggest fashion weeks of the city – Uttarakhand Couture Week.” Regarding the challenges posed by the Covid-19 pandemic, he said that as it was practically impossible to organise conventional fashion shows and events, the fashion industry is going digital. Himalayan Buzz too recently held an all-digital fashion pageant in Dehradun while following all Covid guidelines. He informed that he has launched his own fashion line ‘Gauresh’. Based out of Uttarakhand, the brand mainly targets on manufacturing and promotion of Himalayan traditional clothing. Regarding the challenges faced, he said that in small towns or metro cities, the majority of people do not consider the fashion industry as a viable career option. He said, “It’s a sad scenario to experience that even in fashion weeks, the majority audience doesn’t come to watch garments but models. For them, every pretty girl or a handsome boy is a model because the majority of people do not want to accept fashion as a promising industry.”
Regarding traditional Himalayan fashion, he says, “Having grown up in this region, I’ve always been very considerate of preserving and promoting the Himalayan fashion culture. We’ve been making constant efforts to promote the traditional Himalayan fashion through our fashion shows and exhibitions, generating work and allowing the local craftsmen to grow and sustain in this regard. Moreover, I personally feel that Himalayan traditional fashion needs to have a dedicated position in the list of mainstream fashion.”
