Saturday, 07 October 2023 | PNS | DEHRADUN
NDTV news network is back with the 10th season of ‘Banega Swasth India’ public health campaign. It was started nine years ago in partnership with Dettol. Officials claimed that in the last nine years, this campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives.
In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with thepower of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources.
Campaign ambassador Ayushman Khurrana said, “
“Banega Swasth India has been a journey of hope, awareness and positive change over the last 10 years. I am reminded that health is indeed our greatest wealth.”
Reckitt CEO Kris Licht states, “We are enormously proud of Banega Swasth India and grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.”
Reckitt South Asia executive VP Gaurav Jain said, “With the 10th season of Banega Swasth India, the One World Hygiene inspires us all to work together for a healthier and brighter future of India. We are turning the spotlight on the future, fostering global unity for a healthier tomorrow.”
