Rural economy set to get a boost with Patanjali’s focus on agriculture & food processing
Gajendra Singh Negi | Dehradun
Patanjali Ayurved Limited, founded in the year 2006 by Yog Guru Baba Ramdev and Acharya Balkrishna, has now grown into a mega business conglomerate with an estimated net worth of Rs 40,000 crore. The company dealing in Ayurvedic medicines, consumer goods, healthcare and cosmetics, food and beverages, personal care and fashion has become a source of employment to lakhs of people across the country. Patanjali Ayurved has a chain of more than 47,000 retail counters, 3,500 distributors and warehouses spread across 18 states with many factories providing direct and indirect employment to lakhs of people. The ever- ambitious company led by the mission of promoting the cause of Swadeshi propounded by Baba Ramdev is well on its course to become a Rs one lakh crore group in next three to four years.
Having its presence in the United States of America (USA), Canada, UK, Russia, Dubai and some European countries, the group is now gearing up to make a foray in the major global markets which will make it a major employer globally as well.
The company, credited with popularising Ayurved in the country and making it a way of leading a healthy lifestyle for millions of people across the world, is a big contributor in the rural economy of the country. With the Patanjali Ayurved deciding to focus on agriculture and food processing, the economy of rural India is expected to get a major boost in the years to come. The company has played a major role in transforming the lives of farmers in different parts of the country by augmenting their income.
With an objective of making the country self- reliant in the sector of edible oil, the company has recently taken up a campaign christened ‘Mission Palm Plantation’ with which it is aiming to connect with five lakh farmers. The company has already planted one crore palm saplings and once completed, this mission will transform the lives of farmers associated with the Patanjali.
