PIONEER EDGE NEWS SERVICE/ Dehradun
In a move aligned with the Viksit Bharat 2047 vision, Amway India announced on Saturday a push into Ayurveda with the launch of Nutrilite Ayurveda. Speaking to the media at the launch, the managing director, Amway India, Rajneesh Chopra said that India is witnessing a significant transformation in traditional wellness, driven by the Government of India’s visionary focus on strengthening the AYUSH ecosystem and advancing Ayurveda as an integral part of the country’s health and wellbeing landscape.
“It is creating a robust foundation for Ayurveda to thrive in India and gain greater relevance on the global stage. Furthermore, as India strengthens its capabilities in Ayurveda-led innovation and manufacturing, this growing ecosystem has the potential to create new economic opportunities, strengthen India’s capabilities and support its emergence as a globally relevant hub for traditional wellness,” he said.
Stressing on the immense potential of Ayurveda, he said that they aim to build Nutrilite Ayurveda into an Rs 100 crore category over the next two years. “With our deep expertise in nutrition with more than 90 years of Nutrilite’s botanical science legacy and scientific validation, Amway India is uniquely positioned to contribute to India’s strategic roadmap for Ayurveda,” he asserted.
He further said that the consumers now are increasingly embracing Ayurveda as an everyday choice for wellness. “Along with this, they seek the transparency, consistency and scientific validation they expect from modern wellness products. At Nutrilite, we believe trust is at the heart of what we offer,” he added.
