Monday, 15 JULY 2024 | PNS | HALDWANI
In the run up to Harela, the Nainital Dugdh Utpadak Sahakari Sangh Limited (NDUSSL) launched six litre polypacks of its Aanchal standard and full cream milk. Aanchal honey in lychee, babool, Van Tulsi and forest flavours was also launched on the occasion.
Uttarakhand Forest and Environment Advisory Committee vice president Deepak Mehra and Uttarakhand Agriculture Production and Marketing Board chairman Anil Kapoor were special invited guests on the occasion.
Addressing the dairy producers and consumers on the occasion, the NDUSSL chairman Mukesh Bora that the six-litre pack of Aanchal is being provided considering the demand of customers, especially hotels, restaurants, sweet shops and caterers. The consumers will save Rs six per pack while lesser use of polythene will cause lesser damage to the environment. He said that the Dairy Development minister Saurabh Bahuguna is consistently working for the welfare of dairy producers. The rate was raised by Rs 12 per litre of milk for dairy producers while Aanchal introduced milk in tetra pack, cream, lassi, buttermilk, flavoured milk and ice cream in the market. Now the Aanchal honey is being introduced in the market. This honey is being supplied by rural dairy producers which will also help in increasing the income of farmers. It will also help Aanchal step up to the competition from other brands in the market, he said. The organisation’s general manager Anurag Sharma said that efforts will be made in the near future to step up the branding of Aanchal to increase the sales of its products.
