Sometimes one knows what to do, but needs somebody to tell- provide a push. The book Brand New Start: Fast-Start Your Career with the Power of Personal Branding by Mainak Dhar does that and more.
Reading the book, you get to know so much about the writer, his life struggle, his perception about things that by the end of the book, it’s as if you are saying goodbye not to a writer but a friend, a reliable companion. The writing is in the manner of a conversation with the reader without making it monotonous. He delves into various aspects of presenting oneself as a brand that is unique to oneself. Dhar talks about knowing oneself before deciding what career one wants to pursue. The writer puts forth some spellbinding research and surveys conducted by various trustworthy organisations to emphasise his point, thus, backing his advice with sturdy statistics.
Also, since the writer has had the experience of being an employee and an employer, he offers his take on how to appear for interviews and what the other side expects. Through the book, the writer also attempts to pulverize the existing myths around success and failure. Although the book predominantly caters to people in the field of marketing and management, evidently because the writer himself is currently a CEO of a multinational company, it isn’t written exclusively for them.
Tuesday, 16 February 2021 | PNS | Dehradun
