Sunday, 16 April 2023 | PNS | DEHRADUN
Haier Appliances India (Haier India) announced that the brand is targeting a turnover of Rs 10,000 crore by becoming a one stop solution for all the home appliances and consumer electronics, by the end of 2024. This is in line with the expected growth of 40 per cent and 30 per cent in revenue in the years 2023 and 2024, respectively.
The company claimed that Haier India’s market outlook is backed by the persistent commitment to product innovation and building manufacturing excellence in the industry. With customer centricity at its core, the company has been able to launch several industry firsts such as 3 Door Side-by-Side (SBS) refrigerator, Bottom Mounted refrigerator (BMR), Glass door refrigerator, Self-Clean Inverter and Anti-scaling technology in Washing Machines, shock-proof technology in water heaters, self-cleaning in Air Conditioners amongst many others. Leveraging a strong research arm to assimilate market feedback and technology-driven solutions by global R&D, the company has built the widest portfolio of home appliances in consumer durables industry in India.
Haier India president Satish NS said, ““We at Haier India, constantly thrive on the ever-evolving IoT/digital and customer transformation trends to bring in the best-in-class innovation that truly benefits the Indian consumers of today. Rooting our alignment with the Government’s ‘Make in India’ initiative, we have one of the largest manufacturing hubs for all domestic supplies in the country and expanding our export base as well. Product innovation and customer-centricity lie at the ethos of our growth trajectory and hence we are focused to bring in the best-in-segment products that are researched, designed, and manufactured in India. With year-on-year growth, an industry-leading product portfolio and an elevated customer experience, we are set to strengthen our presence in the Indian market to the next level.”
