Friday, 28 May 2021 | PNS | Dehradun
In order to step up marketing of organic produce of the state, the Agriculture minister Subodh Uniyal has directed officials to construct oulets for special agricultural organic produce at the earliest. A total of 1,300 outlets will be established as part of this plan. In the first phase, 344 outlets and 20 exclusive outlets will be established at the airport, railway stations, bus stations and prominent locations. The exclusive oulets will be set up in Guptkashi, Gangotri, Muni Ki Reti, Joshimath, Devprayag, Jolly Grant, Kotdwar, Ranikhet, Haridwar, Pauri, Pithoragarh, Chinyalisaud, Chitai Golu Devta, Haldwani, Nainital, Dehradun, Mussoorie, Srinagar, Narendranagar and Pantnagar.
As part of this scheme, special focus will be laid on the packaging, branding, value enhancing exhibition and marketing of the state’s special organic produce. The aim of this scheme is to provide good price to the farmers while at the same time facilitating special organic produce of the state to customers at appropriate price. Removing the middlemen from this process is also a major aim of this scheme. About 6,400 groups will be provided input and training under this scheme which will also aim at informing tourists about the specialty of the state’s organic produce to make them brand ambassadors.
