Friday, 25 June 2021 | PNS | Dehradun
With the purpose of expanding the market reach of various types of ghee prepared in Uttarakhand all across the country, the State’s Dairy Development department has launched its products in the online market. Earlier, on April 10 chief minister Tirath Singh Rawat had launched three variants of Ghee- Badri Ghee, Pahadi Ghee and Organic Ghee besides cheddar cheese prepared by the state owned Aanchal Dairy.
Informing about the different variants of these products, officials informed that Organic Ghee is procured at organic dairy farms that use no chemicals in the process of making ghee for which they also possess organic certification. Pahadi Ghee is prepared from the milk of the cows found at the high altitudes of Champawat whereas Badri Ghee is prepared from the milk of Badri cows which is provided by the dairy growth centres in the Dehradun district. As informed by the officials, the prices of these three variants are Rs 1,500, Rs 1,000 and Rs 2,500 for 1,000 millilitres of Organic Ghee, Pahadi Ghee and Badri Ghee respectively. On being asked about the reason for the high price of Badri Ghee as compared to the other two variants, the officials said, Badri cows give only about one to two litres of milk every day due to which milk of more Badri cows is required to make ghee. Also, the ghee produced from its milk has a high medicinal and nutritional value which is also a reason for its high price. The officials also informed that due to less production of milk in Badri cows, people do not consider them profitable for commercial production of dairy products. Due to this, the department has encouraged various locals to domesticate Badri cows through dairy growth centres in the Dehradun district.
Informing about these products, the joint director of the department, Jaydeep Arora said that these products were launched under Rajya Samekit Sahkari Vikas Pariyojana supported by National Cooperative Development Corporation (NCDC) programme. In order to promote and extend the reach of these products all over the country, the department launched an e-commerce website www.aanchalddn.com this month through which anyone can place an order from across the country, informed Arora. He said that these products will soon be available on e-commerce sites like Flipkart and Amazon too.
Arora also said that the packaging of these ghee variants also shows Uttarakhand’s folk art, Aipan, which is an effort to present and establish Aanchal as a brand of Uttarakhand across the country. Meanwhile, the officials said that most people do not know the difference between these variants considering which, they are also raising awareness locally through milk ATM vans. Besides this, those who are interested in knowing more about these variants of the ghee can visit the Aanchal Dairy’s website, added the officials.
