Friday, 03 March 2023 | PNS | DEHRADUN
UPES School of Business has announced the launch of a first-of-its-kind MBA programme, allowing students to specialize in Metaverse and Web 3.0. With the introduction of this innovative programme, UPES School of Business offers MBA aspirants a comprehensive understanding of the Metaverse, Blockchain and Web 3.0 ecosystems.
It is learnt from the university sources that the curriculum of this two- year programme has been designed with three main principles kept in mind: theoretical knowledge of the Metaverse, immersive experiences through meta labs, and practical experience with companies working in the Metaverse arena.
Speaking on the launch, UPES School of Business diretor Rahul Nainwal said that Metaverse and Web 3.0 would witness a surge in demand in the next two to three years.“This new MBA programme would blend business and technology subjects, including fundamental management courses, blockchain, metaverse marketing, Web 3.0 ecosystem, virtual economics, and more,” he said.
Akhil Damodaran, faculty and head of the department leading the MBA Metaverse programme, said that most of the universities and institutions currently work on Metaverse as a research area with minor modules focused on theoretical knowledge. “But this programme of UPES School of Business aims to teach students how to work in the Metaverse through branding, marketing and analytics. This approach will equip students with the essential skills necessary to lead the emerging market of Metaverse.”
