This edition of Karva Chauth shows a shift in jewellery trends from big chunky pieces to distinctive yet functional ones. By Team Viva
It’s that time of the year when you will find women on a shopping spree, markets bustling with bangle stalls, mehndi and all things that come under solah shringar. Other than this, there are charming accessories and gifts as well to add on to the vibe of Karva Chauth festival. It is a day of love when women fast for the well-being and long lives of their husbands as well as an occasion for spouses to reinforce their commitment and promises to each other.
Following rituals, observing fasts and worshipping the moon, Karva Chauth fashion is all about ethnic and fusion looks with jewellery playing an important role. The festival has always been a reason to buy jewellery and invest in designs that will remain with one forever. This year was meant to be the same but considering how the pandemic has affected the lives and budgets for each one of us, investing big in jewellery remains a tight-lipped question. Ageerika Hari, founder of Vaitaanika, a jewellery brand, says, “We have seen a shift in trend from big chunky pieces to distinctive yet functional luxury diamonds. Consumers are picking pieces which can be worn on various occasions and styled in many different ways. Grandeur is important, attractive and beautiful but functionality is also essential now. When it comes to gifting jewellery, you can never go wrong with customised fine diamonds. It’s trendy, chic, functional and best suited in this season of love. Personalised, fine pendants, bracelets or earrings will be the best buy. We have come out with a new minimalistic collection, which includes the royal peacock shaped statement rings, bangles and necklaces with exquisite artwork.”
What works best for your lady should be something that can be worn everyday and at the same time be design pleasing. Ageerika feels that one should follow their heart and not trends. While picking a piece of jewellery for your loved one, buy what feels right.
Jewellery designer Archana Aggarwal believes that every year the trends keep on undergoing a shift, retaining the classic ones, and so is the case this time. Says she, “Although we have seen a shift in trend of jewellery lately, the classic one can never go out of style. Opt for pieces that could be worn on several occasions and styled in various ways.”
Shyamala Ramanan, business head of Mia by Tanishq, feels glad that the gifting trends continue even more during festivities. “This serves as a great opportunity for families and partners to show their love to each other. We are seeing a trend in gold jewellery being sought after, especially the light weight ones that have a variety of uses and can be worn with both traditional and western wear. The booming categories are earring and bracelet/ bangles,” says he.
The season is usually dominated by traditional clothes or fusions as they are considered to be the ideal festive wear. Milind Mathur, creative director and partner, Kohinoor Jewellers, Agra, focusses more on what can be paired with traditional outfits. Says he, “One can wear colourful stones studded ornaments with traditional clothes. It will bring a trendy gaze for this festive season. By grading, cutting and polishing, gemstones are given a new look and colour because of which the jewellery looks even more attractive.”
Customised jewellery is a trend that never goes out of fashion. “Jewellery with a caption adds a personal touch and helps you take your fashion game a notch higher,” adds Milind.
Stack rings are next in line for this time’s trend. Sachin Jain, managing director, De Beers, India, talks about the new collection that Forevermark, the diamond brand of the group, has brought forth. “We have come up with our Tribute collection which comprises 22 rings and can be stacked according to one’s personality. It gives the wearer a choice to select each ring to stack as per their preference,” says he.
Tuesday, 03 November 2020 | Team Viva
