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PR has pivotal role in translating vision of India to reality: Nishank

India is moving forward to be the world leader under the leadership of Prime Minister Narendra Modi and public relations has to play a pivotal role in translating the vision of India to reality. The Union Education minister Ramesh Pokhriyal ‘Nishank’ said this while inaugrating the 42nd All India Public Relations Conference hosted by the Public Relations Society of India in the virtual mode on the theme of ‘the emerging new world, post Covid-19: public relations in action’.     

Appreciating efforts of PRSI in raising awareness on Covid and other national issues Nishank said that once India is out of the pandemic, it will emerge as a world leader on the strength of its traditional values, youth power and technical skills.He also unveiled a scheme launched by PRSI to promote research in public relations. The scheme involves cash rewards to those achieving doctorate in public relations along with life membership of PRSI.    

Presiding over the inaugural session, Indian Oil Corporation chairman Madhav Vaidya appreciated the role played by the public relations and communication professionals during the pandemic to achieve organizational goals, sustaining public services, creating awareness about Covid 19 and promoting safe work culture. Past president of Indian Medical Association, Dr KK Aggarwal, national president of PRSI Ajit Pathak and the society’s Dehradun chapter head Amit Pokhriyal along with secretary Anil Sati also spoke during the event.

Thursday, 31 December 2020 | PNS | Dehradun

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