LIMIRA introduces a new era of design-led, gender-neutral lab-grown diamond jewellery
PIONEER EDGE NEWS SERVICE
New-age, design-led lab-grown diamond jewellery brand LIMIRA will officially launch in Surat on September 16, introducing a modern approach to diamond jewellery centred on individuality, everyday self-expression and gender-neutral design. With a digital-first, e-commerce-led model, LIMIRA aims to make modern diamond jewellery more accessible to consumers seeking design, quality and value in their everyday purchases.
Created for the modern Indian consumer, LIMIRA seeks to challenge traditional perceptions of diamond jewellery and move the category beyond occasion-led purchasing. At the heart of the brand is the philosophy “Not His, Not Hers, Just Yours”, reflecting its belief that jewellery should be defined by the individual who wears it, rather than by conventional notions of gender, occasion or ownership. The launch comes at a time when India’s diamonds and jewellery industry is evolving. India has emerged as the world’s second-largest diamond jewellery market, accounting for 12% of global demand, up from 10 per cent in 2019, according to the 2025 De Beers India Diamond Acquisition Study. LIMIRA is founded on the belief that jewellery is increasingly becoming part of everyday personal expression rather than being reserved exclusively for weddings, celebrations and other traditional milestones. The brand’s design philosophy resonates with people who wants jewellery from everyday dressing and personal milestones to professional settings and social occasions. LIMIRA places design, individuality and personal choice at the centre of the experience.
A key part of LIMIRA’s proposition is its focus on accessibility without compromising on design. The brand offers thoughtfully designed lab-grown diamond jewellery in 9KT and 14KT gold, making modern diamond jewellery more affordable and approachable for everyday buyers.
Rashmi Gajera, CEO, LIMIRA said, “We believe that diamonds should not be reserved solely for milestones and celebrations. They can become part of an individual’s everyday signature, reflecting who they are, how they feel and how they choose to express themselves. LIMIRA brings together innovative design and lab-grown diamonds to create jewellery that feels relevant to a new generation of consumers. At the heart of our proposition is the belief that jewellery should be personal, inclusive and free from conventional definitions of who it is meant for.”
