PIONEER EDGE NEWS SERVICE | Dehradun
Café-bar SOCIAL has launched The Big Drop, an all-day menu celebrating 11 years of innovation and community. This revamped menu introduces fresh categories, bold flavours and creative formats, all rooted in SOCIAL’s signature twist and cultural storytelling. Available now across 55+ outlets in 10 cities including Dehradun, Mumbai, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Pune, Lucknow, Chandigarh and Indore, The Big Drop redefines how India eats—drawing inspiration from local streets, home kitchens, and emerging food trends.
The new SOCIAL menu brings fresh energy across categories like breakfast, snacks, burgers, ramen, momos, thalis, desserts, beverages and more. It introduces a brand-new grab-and-go breakfast sandwiches section with inventive, comforting choices like Cheese Scramble and Avo, Tokyo Pinja Meringue Sandwich, Classic Ham and Cheese and Tenderloin Fried Egg and Sauerkraut. The Breakfast Trays feature balanced morning platters while SOCIAL favourites return with bolder twists.
For those who crave Indian street flavours, the Snacks and Chaat section now includes Golgappa, Dimaag Ka Dahi Bhalla, OG Bambai Sandwich, Toast-E-Galawati and Nihari Prashant. Momos return with new avatars like Popcorn Chicken Momos and Soupy Shrimp Momos. In the Munchies section, SOCIAL offers a wide range of options made for sharing — including A PhD in Papad, Gochujong Glazed Mushrooms, K-Krispy Lotus Stems, Makhana Chakana, Prawn on a Podi-Yum, Pork Belly Pops, Bang Bang Chicken and OMO Korean Fried Chicken.
For those wanting a full meal in one plate, Thalis & Tiffins offer comforting all-in-one combinations. Riyaaz Amlani, founder and MD of Impresario Entertainment & Hospitality Pvt. Ltd., shared, “When we started SOCIAL, the goal wasn’t just to serve food and drinks, it was to build spaces where people feel a sense of belongingness. That idea has shaped everything we have done. Over the years, we have watched how India eats evolve; faster, more fluid, more expressive. With this drop, we are not just following that change, we’re leading it with food that’s bold in flavour, playful in format, and rooted in how people actually eat today.”
